Pottery company increases conversion rates and transforms its online business using BazaarvoiceÂ’s platform

Pottery company increases conversion rates and transforms its online business using Bazaarvoice’s platform

Since implementing the Bazaarvoice platform in January 2011, the Emma Bridgewater online store has seen its product page conversion rate increase by 39%.

The UK-based pottery company launched the Bazaarvoice Ratings & Reviews platform to enable customers to engage in authentic online conversations, deliver tangible business results, and to uncover key customer insights to help improve products and marketing collateral according to the provider.

Statistics from the software platform also show that 70% of the brand’s products have had at least one review, which is a higher percentage than the industry standard. The online store has seen a total of 3,000 reviews submitted with a 4.86 average star rating, and 96% of these reviews are rated as 4 or 5 stars, nearly 10% per cent higher than the industry standard.

Engaging with customer experiences

The online store also encourages customers to share pictures of their purchases within their home settings and any interesting antidotes. Each week, Emma Bridgewater rewards the best reviews posted with a £25 gift voucher.

“There’s a really positive reaction to the Emma Bridgewater brand both online and offline, and we felt this could be added to through incorporating user-generated content into our e-commerce store,” said Jamie DeCesare, web manager at Emma Bridgewater.

“Adding Bazaarvoice’s platform to our site helps us to facilitate the conversation between customers and lets us showcase our loyal fan base to the world. Honest feedback enables us to tap into our customers’ enthusiasm and in turn encourages them to become more involved in the online community. This ensures we continue to create products that our customers love, which in turn help us to boost sales.”