High Street chocolatier signs up exclusive online marketing performance partner

High Street chocolatier signs up exclusive online marketing performance partner

British chocolate brand Thorntons celebrates its 100th birthday in conjunction with an exclusive partnership with online marketing performance network, Affiliate Window.

Consolidating marketing relationships

Having initially launched an affiliate programme with the network in 2008, Thorntons has seen a consistent growth in the volume of sales, a steady increase of relevant affiliate partners joining the scheme, and the success of numerous strategic seasonal campaigns.

Exploiting the opportunities available via the performance channel, Thorntons has implemented several new product launches including Thorntons Photo Boxes in addition to attending sector-specific network hosted events, which has helped promote seasonal activity among affiliates while building and strengthening relationships.

Key role in boosting online growth

Claire Allen, consumer trading and marketing manager for Thorntons Direct, said: “Affiliate Window has been incredibly supportive of our affiliate marketing strategy and proven instrumental to our level of online growth. Our Account Manager is as passionate about our brand as we are, and we’re looking forward to continuing to build on the successes we’ve already shared with Affiliate Window over the next 12 months and beyond.”

Moving into 2012, Thorntons is planning to continue working closely with affiliate partners, rewarding them for their support through a competitive programme, additional incentives and exclusive offers. The aim is to motivate affiliates to drive traffic and a significant level of sales all year round for the brand. Through the exclusive relationship with Affiliate Window, the network will help facilitate this activity by seeking out new and innovative opportunities available within the affiliate channel.