Click here
Click here
Retail Technology, Retail technology News

The Body Shop hones Asian store operations

Friday November 18 2011

Cosmetics retailer deploys store task and execution management software across 70-plus stores in Indonesia

Cosmetics retailer deploys store task and execution management software across 70-plus stores in Indonesia

 

The Body Shop has gone live with RedPrairie Execution Management at more than 70 stores in Indonesia.

 

The global cosmetics retailer, owned by The L'Oréal Group, plans to use the software to streamline both head office and store processes and promote improved efficiencies for instore marketing activities including product introductions, planogramming, display setups, customer loyalty and more.

 

Store process management functionality

 

"Execution Management's Task Manager and Feedback Manager functionality was the most attractive to us right from the start," said Venny Septianita, The Body Shop operations director. "The system's user interface has already proven itself easy for our users to adopt. We expect Execution Management to be very useful in managing our business processes and compliance requirements across a number of organisations within our company."

 

The Body Shop will use the store operations software for improved visibility and control as the company embarks on strategic growth throughout Indonesia, with plans to double the numbers of its Indonesian locations in the near future. The application forms part of the RedPrairie Enterprise Workforce Management suite.