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Retail Technology, Retail technology News

Phones 4u joins Wi-Fi retail leaders

Friday November 18 2011

Phones 4u to offer “compelling” Wi-Fi proposition to customers by Christmas

Phones 4u to offer “compelling” Wi-Fi proposition to customers by Christmas


The Cloud, the UK's largest provider of free public access Wi-Fi, has agreed another retail deal to deploy wireless internet access at Phones 4u stores.


Under the terms of the partnership The Cloud's Wi-Fi will be installed at all of Phones 4u's retail outlets across the UK, increasing The Cloud’s retail footprint by 10%. The Wi-Fi will be freely available to Phones 4u customers instore.


The Wi-Fi will allow Phones 4u customers to access the internet with a fast and reliable connection, while the store team can use it to demo live web surfing when selling internet-enabled smartphones from its extensive smartphone range.


Phones 4u is working on a compelling Wi-Fi proposition to offer its customers in time for Christmas, which the mobile retailer said it will announce nearer the time. But it already has plans to use the Wi-Fi to provide customers with additional instore benefits and marketing offers.


Natural service extension for phone retailer


Alistair Firth, director of customer development at Phones 4u, said: “Having free Wi-Fi available in our stores is essential. We're a phone retailer aimed at a youthful, tech-savvy audience, whose mobile phones are one of the most important things they own.


“As smartphones are such a big part of people’s everyday lives, customers expect to be able to see these devices in action, streaming video and music off the web, when deciding which mobile phone to buy next. This is why good quality Wi-Fi is an essential asset for us and an important one in ensuring our customers are getting the best experience possible when visiting our stores.”


The agreement with Phones 4u follows The Cloud's recent deals with Wagamama, Caffé Nero, PizzaExpress, Eat and most recently John Lewis. In total The Cloud said it now has over 5,000 hotspots across the UK in major retail, food and beverage, leisure and transport locations.