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Retail Technology, Retail technology News

SockShop optimises website for m-commerce

Friday December 2 2011

Launch of mobile site is built on existing e-commerce presence to support original brand identity

Launch of mobile site is built on existing e-commerce presence to support original brand identity

 

SockShop has launch its first mobile-optimised website, built by e-commerce specialist Chapter Eight.

 

The new site was designed around SockShop’s existing site – also built by the web design agency – to give customers an integrated desktop and mobile experience, where they can purchase socks, hosiery and underwear while also on their mobile.

 

Multichannel branded website

 

The website, which supports both credit and debit card transactions and PayPal mobile payments, is designed to reflect a new era of purchasing that meets growing consumer demand for multichannel brand websites. The supplier said that, not only will the mobile-optimised site enhance the overall customer experience, it will make SockShop's products and services even more accessible.

 

The mobile website communicates SockShop's original brand identity and supports an improved search facility optimised for mobile shoppers, making it easy to purchase socks, hosiery, and underwear brands in as little as 60 seconds. It also uses the standard SockShop checkout – supported by Chapter Eight's Payment Card Industry Data Security Standard (PCI DSS) Level 1 certification.

 

Meeting mobile consumer demand

 

Cassie Ash, SockShop marketing manager, said: “With smartphones becoming increasingly popular, consumer Internet shopping habits are changing, so we believe a mobile site is absolutely essential.

 

“We are very excited to launch our sleek, new SockShop mobile site, which has been designed to allow customers to find exactly what they are looking for from our entire product catalogue and conveniently buy all their socks, tights and underwear while on the go.”

 

Mario Thomas, managing director of Chapter Eight, said SockShop’s aim was to enable its site for multichannel use. “The Chapter Eight platform detects the device the customer is on – mobile, desktop or tablet – and optimises the SockShop website appropriate for that channel,” he added.