Technology platform provides springboard for US leisure brandÂ’s multichannel move to mobile

Technology platform provides springboard for US leisure brand’s multichannel move to mobile

Lacoste, known worldwide for its crocodile apparel, has launched of a mobile commerce site in time for the holiday season.

Using Usablenet’s technology platform, the new app will give consumers the ability for all-access mobile shopping. Smartphone shoppers will have the ability to search, browse, research products and purchase via their mobile devices. Fans of the brand can also connect with Lacoste social media outlets and easily locate their nearest Lacoste boutique.

Paving the way for mobile innovation

Steve Birkhold, Lacoste USA president and chief executive, commented: “We’re thrilled to provide our customers with a new way of interacting with the croc. This is the first of many mobile initiatives that we believe will bridge users’ online and offline brand experiences in a meaningful and engaging way.”

In addition to the new mobile commerce site, Lacoste apparel, footwear, fragrances, leather goods, eyewear, watches, jewellery and home textile collections are available at 108 Lacoste retail boutiques and outlets throughout the US and internationally via www.lacoste.com.