Transactional retail site make full show retailerÂ’s range available to smartphone customers

Transactional retail site make full show retailer’s range available to smartphone customers

High Street shoe retailer Clarks recently announced the launch of its first ever fully transactional mobile commerce (m-commerce) site, which was designed by Mobile Interactive Group (MIG) and built on the provider’s m-commerce platform.

The site boasts the full Clarks product range, enabling shoppers to shop directly from their mobile or locate their nearest store. It also delivers an integrated checkout process, providing both credit and debit card payment options and is open to both new and existing users of the retailer’s existing e-commerce site.

MIG said it offered Clarks an innovative solution that required minimal systems integration, meaning the retailer has been able to launch the fully transactional mobile site in a relatively short space of time, with minimal disruption to the firms day-to-day trading environment.

Supporting strategic multichannel growth

The provider added that its m-commerce platform is also scalable, allowing Clarks to maximise its initial investment and introduce further mobile services in future, such as native applications to compliment the mobile site.

Richard Houlton, Clarks director of channels, said: “Multichannel retailing is a major focus for Clarks and it is essential to give our customers choice. Our customers are more technology savvy than ever before.

“The launch of our transactional mobile commerce site marks Clarks first move into mobile and we partnered with MIG because of their strong leadership in this area and technical capabilities in the mobile retail space. They understood our requirements, ensured the design of our mobile site was sympathetic to the brand and that it delivers a seamless user experience.”