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Switched-on consumers are expected to spend £186m at home during the main festive 48-hour period

Switched-on consumers are expected to spend £186m at home during the main festive 48-hour period

 

On the internet every day is a potential shopping day and the Christmas holidays are no exception, as IMRG has forecast consumers will spend £186.4 million online on Christmas Day.

 

The e-retail trade body also predicted that Boxing Day spend is expected to be almost double the previous day’s spending, at £367.8m. The estimates also represent a 12% increase on total spending last year.

 

Many online retailers begin promoting their post-Christmas sales on their websites during the festive break so, for the savvy consumer, it represents a good opportunity to secure early access to the bargains while stock is still available.

 

Gift giving drives online buying

 

David J Smith, IMRG chief marketing and communications officer, commented: “The amount of money consumers spend online every Christmas Day is continuing to show double-digit growth. When you consider that the growth for the same day in 2010 was 26%, the increase is the more impressive as it is coming from a very high base.

 

“Although shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth considering that many of these sales could actually be associated with popular gifts people have received, such as downloadable content for MP3 players and Kindles.”