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Retail Technology, Retail technology News

Tragus restaurants roll out O2 Wi-Fi

Tuesday February 7 2012

Deal will put free Wi-Fi on the menu at Cafe Rouge, Strada and Bella Italia chains across UK

Deal will put free Wi-Fi on the menu at Cafe Rouge, Strada and Bella Italia chains across UK


Tragus restaurants recently signed an agreement with O2 for it to provide its Wi-Fi service, which is free for both O2 and non-O2 mobile customers.


The deal is the first O2 Wi-Fi has struck with a restaurant chain and will see hotspots rolled out initially in over the company’s 120 restaurants across the UK, which include Cafe Rouge, and selected Strada and Bella Italia restaurants.


Attractive loyalty integration


The contract builds on O2’s partnership with Tragus to offer exclusive discounts to O2 customers through Priority Moments – O2’s location-based offers service that gives exclusive discounts and experiences with some UK’s shops, restaurants and leisure providers.


Current offers include two courses plus wine for £12 across Café Rouge, Strada and Bella Italia. By combining O2 Wi-Fi and Priority Moments, O2 will be able to deliver an enhanced mobile user experience that gives customers discounts at the restaurants they are closest to and a free Wi-Fi connection while dining.


The deal also gives Tragus a platform to further enhance the customer experience through branded landing pages and content, providing relevant and timely offers and rewarding loyalty.


Improving customer experience


Derek Risk, Group IT Director, Tragus said: “We are always looking for ways to improve our customers’ dining experience and are pleased to be able to offer anyone who dines in our restaurants free Wi-Fi, as well as incentives through the Priority Moments app. Thanks to O2’s mobile expertise and enhanced quality of network connectivity, we can deliver an impressive user experience, as well as benefiting from greater insight and understanding of our customers’ needs.”


O2’s Wi-Fi hotspots are managed through partnerships with venue owners. Access to the hotspots is made through a sign-up process and is free to both O2 and non-O2 mobile customers.


O2 has committed to invest over £500 million in its mobile network during 2012. It said this will allow O2 to offer customers access to a suite of layered technologies, including 2G, EDGE, 3G, 4G and HSPA+, as well as Wi-Fi.