Click here
Click here
Retail Technology, Retail technology News

M&S adopts online kiosks instore

Monday February 13 2012

Retailer connects digital and physical stores to help shoppers explore and order latest fashion trends   Marks & Spencer recently revealed it is working with NCR to trial new multimedia zones in its stores that combine digital discovery touchscreens, video walls and displays of actual outfits to provide shoppers with inspiration to select that essential something.  

Marks & Spencer recently revealed it is working with NCR to trial new multimedia zones in its stores that combine digital discovery touchscreens, video walls and displays of actual outfits to provide shoppers with inspiration to select that essential something.

The Style Online touchscreens are designed to help shoppers keep up-to-date with the latest fashion trends and provide a digital stylist tool that enables them to combine different garments and accessories to create their own personalised "look". They also give shoppers access to M&S’ extended range and make it easy for consumers to order apparel in the sizes and colours they want. 

Long-term digital instore commitment

Craig Smith, IT programme manager at Marks and Spencer, commented: “The NCR instore online ordering solution makes it easy for shoppers to combine apparel from our various fashion ranges in a way that suits their body shape, size and style, and order in an instant. M&S is now able to bring to life the cut, flow and quality of the fabrics with high impact catwalk footage on the video walls, combined and physical displays of outfits, to help shoppers stay on-trend.”

M&S is using NCR’s Netkey kiosk and digital signage software content to control the information on offer according to what’s trending in traditional and social media or even the weather.

Henderson added: “Rather than being a passing fad, instore touchscreens are here to stay as they complement mobile commerce by offering the fast, high definition, widescreen digital access to information and offers that consumers now expect.”

The multimedia zones are available in a number of stores in the UK and M&S’ flagship Paris outlet.

Tagged as: Marks & Spencer | M&S | store | online | digital signage | multimedia | kiosk | touchscreen | NCR