Travel brand joins Hi-MediaÂ’s premium network in the UK to boost online revenue   Thomas Cook has partnered with Hi-Media UK to increase its online advertising revenues from the market.   Hi-Media, an internet publisher, will work with leading advertisers and their agencies to develop bespoke advertising solutions to reach Thomas CookÂ’s audience of travel website visitors.  

Travel brand joins Hi-Media’s premium network in the UK to boost online revenue

Thomas Cook has partnered with Hi-Media UK to increase its online advertising revenues from the market.

Hi-Media, an internet publisher, will work with leading advertisers and their agencies to develop bespoke advertising solutions to reach Thomas Cook’s audience of travel website visitors.

ThomasCook.com has millions of unique visitors per month. Advertising is available in a range of standard and rich media formats, content opportunities and email promotion.

Gaining major brand traction

Stuart Adamson, Thomas Cook Online head of media solutions in Europe, explained: “We have a large and loyal customer base across Europe visiting our sites looking for inspiration, researching and booking their travel option.

“We know this is a highly valuable audience, so partnering with Hi-Media helps us gain traction with major brands looking to reach purchase decision makers. We selected Hi-Media as a partner because of their understanding of quality brands and online consumer behaviour.”

Hi-Media UK operates a network of premium sites including Visit London, The Football League, DatingDirect, NewsNow, Freeads and See Tickets. Through its partnership with technology company Weborama, it offers advanced audience targeting and rich media advertising capabilities across its premium inventory.