Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Cancer Research UK extends fundraising and supporter communication capabilities with mobile technology

Cancer Research UK extends fundraising and supporter communication capabilities with mobile technology

 

Cancer Research UK has contracted Corethree to develop a mobile solution that will offer supporters a convenient way to make regular donations and access important charity information from their own mobile device.

 

The Cancer Research UK mobile solution will use smartphone apps (operating on iPhone, Blackberry, Android and Windows 7) to deliver content to supporters, offering information on the awareness of symptoms, the location of the charity’s retail stores, a mobile wallet and a loyalty scheme for regular donors.

 

The new platform will not only allow donors to make one-off donations to Cancer Research UK, but also the capability to set up regular donations using the Corethree’s secure mobile payment solution, while offering them rewards for their loyalty.

 

Rewarding donors for support

 

Donors will also be able to use Corethree’s round-up service when purchasing additional items via Core, Corethree’s service portal app, such as bus and train tickets. The service allows the value of the items to be rounded up – for example £2.50 to £3.00, with the difference (50p) donated to Cancer Research UK, to create a ‘feelgood’ factor for consumers.

 

The mobile solution is currently in development and is scheduled to be deployed at the end of the first quarter 2012. Later developments are reported to include a Cancer Research UK mobile shop, offering the ability to buy products such as bags and clothing. In addition, provision is being made for interaction with the charity’s fundraising events such as Race for Life.

 

Michael Docherty, head of digital at Cancer Research UK, said: “The development of this solution is just another innovative way Cancer Research UK is harnessing mobile technology to reach its wide network of supporters. An app that makes donating quick and easy offers us a great opportunity to grow our income and with more developments in the pipeline, we look forward to offering our supporters one simple and convenient way to donate, fundraise and find out more about our lifesaving work.”