Inventory management software will help to improve online brand marketing and presence

Inventory management software will help to improve online brand marketing and presence

UK apparel retailer Joules recently signed a deal to use shopping comparison inventory management software from e-commerce platform provider ChannelAdvisor.

With over 60 stores in the UK, products stocked by over 600 retailers across the UK, US and Europe and an established online website, Joules is aiming to improve its online brand presence and increase traffic to its website.

Supplementing in-house expertise

“We were keen to establish a presence on comparison shopping engines but realised this was not something we could manage in-house,” said Chris Bevan, online marketing manager for Joules.

“With ChannelAdvisor’s Comparison Shopping solution we will be able to manage our inventory across multiple comparison shopping engines, in turn increasing our brand awareness and traffic to our website.”

Optimised inventory feeds

ChannelAdvisor’s Comparison Shopping product is designed to simplify selling across more than 130 individual comparison shopping engines. By optimising Joules’ inventory feed to fit the particular specifications of each comparison shopping engine, the software ensures products are visible in order to drive clickthroughs.

In-depth reporting features also allow Joules to track buyer behaviour and better understand the clicks that contribute to conversions. Having this detail means that Joules can make performance-driven decisions down to the product level.