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Retail Technology, Retail technology News

London 2012 appoints online merchandise shop operator

Wednesday January 27 2010

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed an e-cmmerce provider to build and operate the London 2012 online store

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed an e-cmmerce provider to build and operate the London 2012 online store

 

The online store will be the primary destination for London 2012 Olympic Games enthusiasts and sports fans across the UK and beyond to purchase official Olympic and Paralympic merchandise. The shop will feature thousands of London 2012 products from clothing and collectables to toys and soft furnishings.

 

The online store will be built on eCommera’s CoreCommerce Platform to provide an end-to-end enterprise grade platform that can cope with the scale and complexity of operating a global business. Founded in 2007, eCommera is a UK-based provider of e-commerce services and consultancy to the retail industry.

 

London Olympic online window to world

 

LOCOG director of commercial negotiations, Charlie Wijeratna commented: “This is a major appointment for us. The online retail channel is a new and exciting revenue opportunity for us and eCommera are providing a fantastic solution to our needs – one which is highly scalable, flexible providing a functionally rich online store. eCommera join our growing team of licensees and will play a major role in people’s experience of London 2012. The online shop will give people everywhere the opportunity to have a lasting memento of London 2012.”

 

Andrew McGregor, eCommera chief executive commented: “This is a significant opportunity for eCommera to launch and run the most high-profile online store for some years. While interest in the London 2012 store will inevitably be high, we have to ensure that this interest translates into significant profit and makes the online store a commercial success for LOCOG, thereby helping to fund the staging of the Games. We are very proud to have been selected to be part of this flagship event and look forward to working with LOCOG and its stakeholders to realise this opportunity."

 

The London 2012 online store will launch in spring 2010 in most major global markets.