Bed and mattress retailer revamps website and adds multichannel payment service   UK bed and mattress retailer Dreams has increased its online orders by 145% after revamping its online presence to better reflect the Dreams instore experience within this virtual environment.  

Bed and mattress retailer revamps website and adds multichannel payment service

UK bed and mattress retailer Dreams has increased its online orders by 145% after revamping its online presence to better reflect the Dreams instore experience within this virtual environment.

A collaboration between payments provider DataCash and enterprise partner of e-commerce software provider Magento, Session Digital, developed the new interactive website to not only increase sales but also provide a multichannel experience, where even the most security conscious customers can complete payments in a safe, quick, and uncomplicated manner, according to the companies.

They added that the Dreams’ online shop now also provides customised product recommendations in response to customers’ different buying habits. It can recognise the impact of their location on decisions whether to purchase online or instore, which has reportedly helped increase the traffic levels by 58%.

Extension of instore experience

Gary Robinson, e-commerce director for Dreams, explained: “Our website should be an extension of our instore experience, reflecting our brand values, customer service, professional advice and expertise. The key to achieving this doesn’t just lie in clever design, but in providing a user experience that treats customers as individuals. We were always confident that Session Digital had the proven track record and Magento expertise we needed to make this a reality.”

The website was also updated to accept a wide range of internet payment options, mail orders and telephone orders, while continually screening against fraudulent activity.

“Allowing customers to use their preferred payment method and offering a safe and simple checkout has always been a priority for us. DataCash provided us with multi-channel, end-to-end payment processing services which not only helped us reduce operational costs, but also enhanced the customer experience,” Robinson added.