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LondonÂ’s Stratford Tower is promised to offer world-beating advertising site

London’s Stratford Tower is promised to offer world-beating advertising site

 

Planning permission has just been agreed for Europe’s tallest 43-story residential tower block, located at the entrance of the 2012 games, to be fully wrapped in advertising.

 

This will give the Stratford Tower’s 122,988 square feet the potential to be entirely wrapped in vinyl, making it one of the world’s largest advertising sites ever recorded.

 

The Stratford Tower dominates the East London skyline at a staggering 132 metres tall and is situated just 200 metres from the Olympic Park. The position of the gigantic structure means the advertising wrap is designed so it will be visible from all around the surrounding East London area and beyond.

 

Olympic signage opportunity

 

Visitors to the Olympic site or neighbouring Westfield shopping centre in Stratford will instantly see the tower whether arriving on foot, via London Transport links or by National Rail.

 

The site itself is also in the main TV broadcast zone which, based on the Beijing Olympics, could be viewed by up to 4.7 billion people – equating to 55 million people per day, or equal to every X Factor viewer watching the 12 week run of the show 470 times.

 

Out-of-home advertising specialists, Limited Space, are managing the advertising booking for the Stratford Tower.