Clothing brand takes on people counting and visitor analytics to enhance the customer experience   Fashion retailer Reiss has hired visitor and site analytics firm Experian FootFall to provide shopper insight for its global network of stores.   

Clothing brand takes on people counting and visitor analytics to enhance the customer experience

Fashion retailer Reiss has hired visitor and site analytics firm Experian FootFall to provide shopper insight for its global network of stores. 

Reiss’ store at Westfield, Stratford London is the first to go live with a system that will deliver people counting and visitor analytics, assisting the retailer in its mission to set its customer service apart by learning more about shopper behaviour and requirements.

The three-year contract was awarded following a competitive tender process and requires the provider to gather footfall data on shoppers entering stores across the entire operations off Reiss, spanning Hong Kong, Russia, the US and UK.

Maximising service returns 

The deal also involves the analysis of shopper visits and shopper flow to help the company match staffing levels to visitor patterns and ensure optimum levels of customer service.

Hugh Raeburn, head of information systems for Reiss, said: “Experian FootFall won our confidence in its ability to deliver what we are looking for from our visitor analytics data. 

"It has presented a solution that fits our vision for a richer and customer-oriented view of performance across our stores. This will be a key element in helping us pursue our continuous strategy for driving service excellence and greater efficiencies.”