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Application performance management investment to deliver view of customer performance

Application performance management investment to deliver view of customer performance

 

Major UK bookmaker William Hill has selected CA Application Performance Management (APM) to help provide a superior end-user experience for its online betting and gambling service.

 

The service assurance tools help William Hill make the transition to continuous delivery of new, innovative services by providing 360-degree visibility into end-user transactions of both internal users and external customers across its IT environments.

 

Boosting customer satisfaction

 

“We aim to deliver a first rate experience for our customers, offering them what they want, when they want it,” said Phil Moyes, William Hill group director of business systems. “CA APM enables us to identify, monitor and prioritise business-critical applications and quickly solve related issues.

 

“This means that we are ultimately providing our customers with a seamless and high-performance betting experience. If our customers are happy with the service they receive then they are more likely to be loyal to William Hill.”