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Wine merchant boosts search marketing

Monday July 9 2012

Goedhuis & Co appoints agency to drive online visibility and revenue and build presence

International fine wine merchant, Goedhuis & Co, has appointed search marketing agency, Mediarun, to run an integrated search marketing campaign for its brand.

The move is part of an ongoing effort by the firm to readily compete with the online presence of major wine retailers by positioning them as specialists. 

As well as a focus on driving visibility and revenue in the short to medium term, the appointment complements the company’s efforts to develop brand presence online and improve new customer acquisition through its overall digital marketing strategy.

Tapping knowledge of online

Philippa Wright, Goedhuis marketing director, said: ‘The Goedhuis brand is already well established. However, further leveraging the knowledge and expertise that’s helped achieve this via an integrated campaign to enhance our online visibility and position us among the UK’s leading Burgundy specialists, is an exciting prospect – Mediarun is the ideal partner to take this journey with.”

Alex Wares, managing director at Mediarun, added: “Increasing numbers of established brands, like Goedhuis, are quickly beginning to appreciate that search is a critical marketing channel and not an ‘optional extra’.”

Tagged as: Goedhuis & Co | wine | Mediarun | agency | digital | marketing | SEO | online | e-commerce