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Retail Technology, Retail technology News

Find Me A Gift increases conversion rates

Friday August 3 2012

Address look-up implementation contributes to 17% increase in e-commerce conversion rates

Address look-up implementation contributes to 17% increase in e-commerce conversion rates

 

Gift purchasing website, Find Me A Gift, has implemented World Addresses Web, a hosted, cloud-based international address look-up application from WorldAddresses.com.

 

The implementation is part of recent efforts to redevelop the online retailer’s payment processes, resulting in an enhanced online experience and a 17% increase in conversion rates.

 

Increasing fulfilment accuracy

 

Prior to implementing the software from WorldAddresses.com, users of the Find Me A Gift checkout process had to manually enter their full address details into a number of fields – a process which often led to incorrect information being entered, creating the unnecessary risk of undelivered mail.

 

Adam Cadman, developer at Find Me A Gift, explained: “We strive to offer complete customer satisfaction and therefore looked at redesigning all of our checkout processes to improve overall site usability.

 

“We recognised that customer satisfaction starts at the point of reaching our site and does not end until the goods are delivered on time and to the correct address. So ensuring that the delivery process was not only simple to use but also less prone to error was a fundamental requirement for our website refresh.”

 

Part of wider e-commerce redevelopment

 

Cadman added the company implemented World Addresses Web as part of its e-commerce redevelopment. “Since streamlining the checkout process, we have seen a 17% increase in customer conversion rates,” he said.

 

Find Me A Gift has continued tailor its use of the address look-up system to its evolving needs. Cadman concluded: “It is reassuring to work with a company who treats customers as individuals, not only in terms of understanding our own business issues, but also in the way our queries are handled – such as our request for an extended trial in order to fit with our changing development schedule.”