Nisa installs electronic shelf-edge labels
First UK convenience store to take on Herbert Retail's instore technology
Nisa Local’s 2,200-square-foot Shrewsbury store will be the first convenience store in the UK to use electronic shelf-edge labelling (ESL).
Some 2,000 ESL units were installed by innovative productivity solution provider Herbert Retail to enable the convenience store retailer to make automatic pricing and timed promotional updates as and when required at any time of the day or night.
Dynamic pricing displays
Benefits of the ESL installation include cutting the cost of printing labels and delivering savings in staff time when distributing and applying updated labels. They will also provide meaningful business metrics and facilitate efficient re-stocking and aid instore customer retention.
The ESL switch is part of Nisa’s on-going commitment to investing in the latest innovative retail productivity solutions.
Rav Garcha, Nisa Shrewsbury store owner and Independent Retailer Board Member at the Association of Convenience Stores, said: “A significant amount of UK customers make unplanned instore purchases. Commonly their decisions are based on price, so the most important thing for stores, is to ensure that pricing is easy to see and compelling, encouraging repeat purchase and customer retention at local stores such as mine.
Real-time promotional flexibility
"ESL technology facilitates this dynamically, allowing time-of-day promotions, and also facilitates added-value point of purchase information, such as cost per unit, recipe ideas, QR [quick response] codes, suggestions for accompanying products, such as wine to compliment your meal choice, and much more. As you can imagine this exciting technology adds real business advantage to both me and Nisa, and offers the customer the best possible local deal.
"Choosing Herbert Retail to deliver our ESL roll out was an easy decision; they have a huge amount of experience in technology products for the retail sector and are the leading UK Pricer re-seller, which is a world leading supplier of ESL units.”