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Retail Technology, Retail technology News

New Bench site capitalises on brand appeal

Thursday August 30 2012

Dedicated Bench Eyewear website launched by Brulimar features state-of-the-art graphics

Dedicated Bench Eyewear website launched by Brulimar features state-of-the-art graphics

 

Eyewear designer and manufacturer Brulimar Optical Group has launched a new website for its Bench and Bench Kids eyewear brands, two of its best-selling ranges in the UK.

 

Designed to capitalise on demand for the two popular ranges, the site was developed in partnership with ICT consultancy iTonic Solutions to better handle the growing traffic for sales of the brands.

 

To maximise the front-end user experience, Bencheyewear.com features 360-degree rotating images of each model, online checkout facilities and a dedicated portal for stockists to access the newest designs, prices and developments for the two Brulimar collections.

 

Industry-leading trendsetter

 

Howard Librae, managing director of Brulimar Optical Group, said: “Bench has been one of our ‘hero’ brands for as long as we have held the licence and the introduction of Bench Kids really kick started the UK trend for fashion branded eyewear for children.

 

“We felt it was important to capitalise on the brands’ huge appeal, and this website has been crafted into a dedicated B2B [business-to-buiness] sales platform, which provides a direct channel from Brulimar to the buyer.”

 

He added: “We are confident that providing an accessible, branded shop window will boost online sales even further. This not just a natural step in the evolution of the Bench and Bench Kids ranges; we anticipate that more and more business will be conducted in this manner across the industry.”