Multi-brand, international digital commerce drives new e-commerce strategy   Global athletic brand New Balance is using Demandware Commerce to power its worldwide, multiple brand e-commerce strategy.  

Multi-brand, international digital commerce drives new e-commerce strategy

Global athletic brand New Balance is using Demandware Commerce to power its worldwide, multiple brand e-commerce strategy.

The company recently launched several new e-commerce sites on the platform, including New Balance and Warrior brands in the US and UK, and Cobb Hill, Aravon and Dunham in the US.

New Balance plans to use Demandware to launch additional sites in new international markets and for other brands, including PF Flyers.

Ability to flex and scale with growth

“As we continue to expand our business across multiple geographies, we needed to find a highly flexible and scalable, digital commerce solution that would support our growth and allow us to deliver a superior shopping experience to all of our consumers across all our brands,” said Pamela Hart, director of e-commerce for New Balance.

“We are confident that Demandware’s platform is the commerce engine we were looking for to help us grow our business today and in the future.”