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Retail Technology, Retail technology News

Tesco joins queuing technology retail roster

Tuesday October 23 2012

UK supermarket giant improves customer flow and transaction throughput with new instore customer management system

UK supermarket giant improves customer flow and transaction throughput with new instore customer management system


Tensator has reported that its bespoke queue management designs, approved by Tesco for use in any of the retailer’s UK outlets earlier this year, have proved a hit.


Following successful pilot schemes earlier this year, the Tensator systems have now been fully installed and are up and running in stores across the country to maximise the potential of queuing areas, improve retail opportunities and guide customers within the store.


Simplifying queuing and checkout processes


The systems, which include In-Queue Merchandising and customised Tensabarrier posts, have been chosen by Tesco to enhance their customers’ shopping experience by simplifying the queuing process.


Designed for use in the kiosk and self-service checkout areas, the new systems create clear queuing areas and improve the flow of customers through to payment.


Tensator also designed a number of post-top signs to advise customers of where to queue for specific items, such as lottery tickets and tobacco and a range of In-Queue Merchandising units to drive sales by encouraging impulse purchases while waiting.


The provider worked with each individual store to understand its specific requirements and adapted its products to the appropriate queuing environment while conforming to Tesco brand guidelines.


Building on initial success instore


Initially, Tensator was chosen by Tesco to supply queue management products to one of its stores following a two-year tender process. After the first successful installation, Tensator’s systems were rolled out across a number of new and refurbished outlets spread throughout the country and have been a feature in the retailers’ customer journey management operations ever since.


Gavin Ashpool, project manager at Tesco, commented: “Ensuring that our customers enjoy the best possible shopping experience is a key focus for us. We wanted to improve the queuing system in our UK stores to increase efficiency, speed up the queuing process and enhance the customer journey.


“Tensator worked with us at every stage of the design process to understand our requirements and create a customised system that reflects the strong Tesco brand,” he added. “The move to use Tensator’s products in more of our stores is testament to how happy we are with the systems.”