DFS signs e-commerce deal
Engages systems integrator for new platform to deliver sofa retailers multichannel strategy
Engages systems integrator for new platform to deliver sofa retailer’s multichannel strategy
DFS has selected e-commerce specialist Salmon to create, deliver and manage the implementation of its new e-commerce platform, which will form a key component in driving the retailer’s new multichannel strategy.
As the largest company of its kind in Europe, with over 90 stores in the UK and two in Ireland, the sofa retailer was looking for a partner with strong multichannel experience to deliver a new online and multichannel experience.
Coordinating new strategy with suppliers
With a number of existing suppliers and systems already in place, DFS needed a partner who could provide a wide range of services and who had experience of working with multiple third parties.
“Given the nature of our proposition, the majority of DFS’s sales still happen instore,” said Tim Stacey, DFS online and business development director. “Our multichannel strategy is based on ensuring customers receive the very best experience to support their specific needs at the various stages in the shopping journey. The tricky bit is going to be bringing together all the pieces – people, partners and systems. Salmon’s experience in these three areas was key to our decision to choose them as our partner.”
Stacey added: “With an experienced team at DFS and a clear online proposition for the UK and Ireland we very much look forward to working with Salmon to provide a world class multichannel offering for our customers.”