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Marketing guruÂ’s sales and marketing toolkit is now available on the iPhone

Marketing guru’s sales and marketing toolkit is now available on the iPhone

 

Professor Malcolm McDonald has released the world’s first marketing and sales toolkit for the phenomenally successful iPhone with the help of MDB Consulting.

 

In partnership with MDB, Professor McDonald said the app offers leaders from companies of any size access via the iTunes store to seven valuable marketing and sales audit exercises with reference material included for assistance. Also included is support material including his marketing white papers, masterclass video clips and daily business news feeds.

 

With chief executives and business leaders spending a large portion of their business life on the road travelling between meetings, the app is designed to offer a way of checking a company’s health and make corrective actions by emailing the results directly to a colleague from the app.

 

Mini business intelligence suite to go

 

The marketing and sales toolkit will be charged at £4.99 and offers subscribers a marketing audit questionnaire and market segmentation exercise; sales and profit forecast gap analysis; sales and marketing evaluation; strengths, weaknesses, opportunities and threats (SWOT) analysis; the setting of marketing and sales objectives; regular updates through RSS feeds from Professor McDonald’s website and marketing sites; and sample video clips covering 12 marketing disciplines.

 

Professor McDonald commented: ”With time pressure on executives and students as well as extra pressures of improving productivity and value, having this extensive marketing audit at their fingertips with the ability to send results and actions to colleagues from the device will create one of the most valuable applications ever seen on a mobile device.”

 

Consultancy provides speed to market

 

The application will also soon be available on the Google Android phone to cater for a wider user base and new exercises will be added following launch.

 

“MDB had the best credentials and offered a cost-effective iPhone solution within a quick timescale. They intuitively knew what my business required and helped manage the complicated technical side of things so I could concentrate on sourcing useful content for executives,” added its maker.

 

Using MDB’s content management system, Lifelyte, the professor was able to specify functionality requirements for his own content, allowing MDB to very quickly create the iPhone interface and navigation process. Content specific to the iPhone could also be added using the editing tool, which it said is similar to Word, as well as copying web URLs and RSS feeds from complimentary sites.

 

MDB is managing the entire submission process as well as any future upgrades and functionality improvements. Being a web-based system it allows Professor McDonald to update the content whenever and wherever required.