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Retail Technology, Retail technology News

New lingerie website pushes up sales

Tuesday November 20 2012

Traditional retailer works with web design agency to target on-trend women with online shopping site

Traditional retailer works with web design agency to target on-trend women with online shopping site


A new lingerie website is already appealing to younger and on-trend women, pushing up sales and exuding bra quality with the help of online retailing and design skills of Lancashire-based digital agency, NuBlue.


NuBlue interpreted the brief of its client, Woods of Morecambe, a high-quality lingerie retailer with a long heritage and broad product range of lingerie, nightwear and other clothing ranges and recognised the client’s need to appeal to what it calls a “younger demo-traffic”.


The brief was to create a secure shopping site for Woods’ top ten brands for 20 and 30-something women, which integrated with its existing Magento online retail platform.


Delivering best of old and new


The result has been designed to be fresh and appealing, engaging the on-trend female lingerie buyer, while recognising the strengths of the Woods brand. It carries details of ten brands, which in total have over 50 bra ranges available for purchase.


The design simplifies bra selection, with multiple search options to use, whether the buyer wants bridalwear or work bras, glamour lingerie or particular colours and fabrics.


The new lingerie site can be found at Branded Lingerie and sits alongside the existing Woods of Morecambe website.


Nick Race, speaking on behalf of Woods of Morecambe, stated: “NuBlue are a pleasure to deal with. We wanted a new lingerie website to highlight our younger offering for online purchasers. NuBlue proposed a design, which we immediately loved and, from there. The building was seamless.


“All that was left was to connect to our existing Magento platform. NuBlue soon understood how the middleware works and the first order went through without a problem. I can only thank them for delivering exactly what we wanted.”