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Retail Technology, Retail technology News

Shop Direct Group appoints mobile agency

Friday November 23 2012

  Retailer picks specialist to lead mobile marketing strategy for Very.co.uk, Littlewoods and isme

 

Retailer picks specialist to lead mobile marketing strategy for Very.co.uk, Littlewoods and isme

 

Shop Direct Group has appointed global mobile marketing company Somo as its strategic agency partner for mobile. 

 

The UK’s largest online and home shopping retailer selected Somo to provide consultancy across the Group’s three core brands – Very.co.uk, Littlewoods and isme – to help create a best-in-class mobile shopping experience. It is the first time that the retailer has appointed a mobile partner.

 

Aiming to offer seamless experience

 

Jonathan Wall, Shop Direct Group e-commerce director, commented: “Whichever channel a customer chooses, we want their shopping experience to be as easy and enjoyable as possible. 

 

"About a third of traffic on our sites is from mobile devices and mobile is increasingly important to us as a business. We looked for an expert partner to advise on best practice, keep us up to date on mobile innovation, and help us deliver industry-leading mobile products. Somo’s specialist mobile knowledge, strategic thinking and creativity make them the ideal partner for us.”