Monsoon and Accessorize appoint performance partner
Tuesday November 27 2012
Fashion clothing and accessories retailer extends original US affiliate marketing agreement worldwide to include the UK
Monsoon and Accessorize have launched a new performance marketing programme with global network, Affiliate Window.
Having worked with Affiliate Window in the US market since July 2012, and seen steady programme growth, the fashion clothing and accessories retailer is now hoping to replicate the same success in the UK prior to the key Christmas trading period.
Affiliates increase business reach
Monsoon and Accessorize’s approach to the performance channel are well known for treating their affiliate partners as an extension of their business.
Whether an avid follower of fashion with a focus on the latest trends or a commercially led affiliate, all partners are equipped with the necessary tools to turn interactions into transactions. The brands have a dedicated editorial team who create bespoke style features and offer exclusive content and discounts for key publisher partners who actively promote the brands.
Strategic growth and inspiring customers
“At Monsoon Accessorize, we’re extremely excited about our brands working with Affiliate Window,” stated Mark Dugdale, head of online marketing for Monsoon and Accessorize. “We’re already generating real success stories in the affiliate market space and as part of our ongoing objectives to grow and improve our affiliate programme. By working closely with our affiliate partners, we’re reaching our goals and meeting business objectives as well as inspiring our customers.”
The brands are now looking to increase their presence and brand recognition within the performance channel and anticipate steady, incremental growth in the fourth quarter of this year and into 2013.