High Street gaming specialist finds winning team with single performance marketing partner

High Street gaming specialist finds winning team with single performance marketing partner

Video game and console retailer GAME has consolidated its affiliate activity appointing global performance network Affiliate Window as its sole partner.

After years of working with two networks, GAME was able to directly compare service levels, simplicity of tools and evaluate programme performance.

It wanted to streamline processes where duplication exists to be more productive, build stronger, longstanding relationships with publishers, and introduce new and exciting products and promotional opportunities. This includes a focus on digital downloads, as well as some of the latest and highly anticipated game and console releases such as Call of Duty: Black Ops 2 and the Nintendo Wii U.

Reaching new and existing customers

GAME has stated that its plans for 2013 include incorporating multiple platforms and mobile apps to reach new customers in addition to implementing retargeting and cart abandonment campaigns. In this context, the performance channel will complement GAME’s other online marketing activities to drive cost effective and engaged traffic to the online store in addition to offline initiatives to drive footfall in-store.

“We needed to re-think how we operated our affiliate programmes as the old advantages of having two networks seemed outdated and less important than offering our affiliate partners a consistent and enriched experience,” commented Steve Arbon, online marketing manager for GAME.

“Working with a single affiliate network just made sense as it allows us to focus on what really matters – affiliate strategy, partner relationships and most importantly more focus on the gamer at the heart of our customer centric campaigns.”