Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Nearly one in five Christmas presents to be bought on according to research released today

Nearly one in five Christmas presents to be bought on according to research released today

 

Nearly one fifth (18%) of all Christmas shopping is expected to take place on ‘Cyber Monday,’ with 65% of people planning on making purchases, research revealed today.

 

Just less than 40% of all Christmas shopping will be done online and consumers will spend an average of £102 each on 3 December – which has become known as the busiest online shopping day of the year – according to research commissioned by European online accreditation provider, Trusted Shops.

 

The survey of 2,000 consumers, conducted by OnePoll, also revealed that more than a quarter (28%) of shoppers plan on spending in excess of £100. But, despite the huge sales, many shoppers reported they were unwilling to shop with online retailers that were not familiar or trustworthy.

 

Trust key to maximising Xmas online sales

 

“Many shoppers are struggling financially this year, but we can see expectations are still at an all-time high for Cyber Monday,” said Jean-Marc Noel, co-founder and managing director of Trusted Shops. “It’s vital that retailers ensure their websites and teams are ready for what could be a record-breaking day.”

 

Despite online trade body, Interactive Media in Retail Group (IMRG), estimating that £4.6 billion will be spent by online consumers during peak Christmas shopping weeks (commencing 3 and 10 December), the Trusted Shops research found just over one quarter planned to spend less this Christmas compared to last year. A further 60% said they would be spending the same as last year, and only 11% said they plan on spending more.

 

The research also suggested that shoppers are not ready to risk what money they do have to spend in the run up to Christmas, with 23% of people saying they would never shop with an online store they were not familiar with despite cheap offers. Another 35% said they would only shop with an online retailer that was displaying genuine online accreditation such as a trustmark.

 

“Good deals are not enough any more. Consumers might be hurting, but they’re still very savvy and can be suspicious of online retailers offering deals that are too good to be true,” added Noel.