Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Salmon selected to develop new multichannel e-commerce platform spanning four womenÂ’s wear brands

Salmon selected to develop new multichannel e-commerce platform spanning four women’s wear brands

 

Jacques Vert Group has selected e-commerce specialists, Salmon to design, deliver and manage the implementation of their new multichannel e-commerce platform.

 

Salmon will develop new sites for the four womenswear brands within the Jacques Vert Group including, Jacques Vert, Planet, Precis and Windsmoor.

 

Ian Johnson, finance director at Jacques Vert, said: “We needed to replace our existing system as it was becoming difficult to manage and unable to cope with our plans to provide a more personalised and relevant customer experience. We chose Salmon and their SAFE [Salmon’s Application Framework for e-commerce] framework as we were looking for a mature and highly scalable e-commerce platform to support our future growth and drive continued success.”

 

Rapid delivery essential

 

Johnson added: “One of the reasons we selected SAFE was because it can be delivered quickly and at relatively low risk and cost, providing us with around 80% of the standard retail e-commerce functionality we need, and allowing us to focus investment on those areas that differentiate our brand.”

 

Sue Pratt, Salmon account director, said: “We are delighted to have been selected by Jacques Vert, and look forward to working with them over the coming months. Many of the recent sites we have developed have been based on SAFE and as a result continue to do well, yielding higher conversion rates and average order values.”

 

The project is being delivered using a phased approach focusing mainly on the four UK brands, before investigating the opportunities offered by the extended sites functionality inherent within SAFE. This approach will save Jacques Vert Group considerable amounts of development time and spend because all the sites will sit on one instance of IBM WebSphere Commerce and the majority of data and business logic will be shared.

 

Building on major industry platform

 

The implementation will be built on SAFE, which extends IBM’s WebSphere Commerce product. Salmon will integrate the Group’s new e-commerce platform with a number of partner solutions including, CyberSource, Omniture Search and Merchandising, Omniture Site Catalyst and Experian QAS, to enhance the overall customer experience.

 

Chris Hoskin, head of marketing at Salmon, said: “It’s clear that fashion brands need to continue to invest in e-commerce, as it’s proved to be a very successful sales channel for many and one of the few areas where retailers are seeing growth. On average sales from an e-commerce website represent around 6% of total sales, so a robust online offering and an improved customer experience is vital. In this regard, SAFE is ideally placed to meet the multichannel needs of the fashion sector.”