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Retail Technology, Retail technology News

Finnish grocer debuts new self-service

Wednesday January 23 2013 enables new Collect & Go innovation to bring flexibility to click-and-collect grocery shopping service enables new Collect & Go innovation to bring flexibility to click-and-collect grocery shopping service


Nordics retail chain S Group has improved the click-and-collect grocery shopping service it offers customers using the social grocery shopping platform,, developed by Digital Foodie.


The service now enables consumers to pick up their groceries from a self-service parcel point, extending the existing ‘Collect & Go’ offering that was launched in November 2012.


Expanding current pilot


The Collect & Go self-service is being piloted in Finland with HOK-Elanto, the largest regional co-operative of S Group. It aims to give consumers more flexibility and see how self-service parcel points could be used for online grocery shopping. users in the region can now decide if they want their groceries to be delivered home, picked up from a Collect & Go store or a self-service parcel point.


Making process convenient


“Our goal is to help consumers eat well and shop smart. is already tailored to user’s individual needs and now we can offer more flexibility for the order fulfilment too. We believe that self-service Collect & Go could work internationally. It would be ideal for busy commuter sites where there isn't too much space to park near the collection point,” said Kalle Koutajoki, Digital Foodie chief executive.


The new self-service Collect & Go can be selected as one of the delivery options for ordering groceries online from After placing an order, the user receives a SMS with collection time and a code to open the locker. Lockers only open after the shopping has been paid with a chip & PIN card. The lockers are insulated and temperatures are monitored to guarantee the chill chain. Groceries are stored in the locker maximum of two hours and the new service costs €6.90 (£5.80). Finnish postal service Itella provides the self-service lockers and related payment system for the pilot.