Click here
Click here
Retail Technology, Retail technology News

Holiday company improves customer journey

Monday February 4 2013

Landal GreenParks improves its multichannel customer experience with more relevant information and additional services

Landal GreenParks improves its multichannel customer experience with more relevant information and additional services

 

Landal GreenParks has selected Stibo Systems to manage the quality of its product data, from its resort facilities to its accommodation types.

 

By improving its information management, the Dutch holiday company is looking to achieve greater customer satisfaction and more efficient business processes.

 

Mastering data management

 

Stibo Systems’ STEP master data management (MDM) platform will serve as a single point of information for Landal GreenParks’ product information management (PIM) and digital asset management (DAM) services.

 

Acting also as an important component of a new e-commerce platform, it will be the source of all the company’s product data, including up-to-the-minute information on assets such as swimming pools, restaurants and bungalows and much more, as well as all its digital marketing and advertising data, such as brochure images and online video.

 

Egon Kramer, Landal GreenParks e-commerce manager, said: “Product data management is essential for our multichannel operation. Stibo Systems’ solution will help us to manage all our available content so that the information is complete, up-to-date, accurate, and consistent across all our channels. Improved information management will lead to better visibility internally, and a more relevant and satisfying experience in all stages of the customers journey.”

 

Responding to guest needs

 

Kramer explained: "Each potential guest has different needs when planning their holiday, to when they come to book it. They could use a number of touchpoints to research their stay and, by responding to this behaviour, we can offer better services.

 

“We can add additional services as their purchase journey progresses, and the cross-sell opportunities we offer, such as being able to order groceries online before arrival, reserve the sauna or book a table in the restaurant, will improve the customer experience. By partnering with Stibo Systems we can better manage our product information to meet the expectations of the guest, resulting in happy customers returning to our sites and a higher Net Promoter Score.”