Cinema chain achieves increased uptime and customer satisfaction with IT support and maintenance services
Cinema chain achieves increased uptime and customer satisfaction with IT support and maintenance services
Leading UK cinema chain Cineworld has been using IT services from Avery IT helps to keep the business moving, increasing efficiency and minimising downtime.
Cineworld relies on electronic point-of-sale (EPoS) and touchscreen technology to process ticket sales, take payments and fulfil confectionary and drinks orders. Ensuring that this process is straightforward and problem free is essential to the smooth running of the business – reducing queues, fulfilling demand and generally enhancing the customer experience.
John Beirne, IT operations manager at Cineword, explained: “The philosophy of Cineworld has always been to provide an excellent level of customer service. Part of our strategy focuses on using technology to improve our customers’ experience and the efficiency of our operations. Ensuring that this technology is running smoothly at all times is absolutely key to our on-going success and to keeping our customers happy.”
Longstanding service provider
For over ten years, Cineworld have employed the services of Avery IT to support its EPoS, customer-facing kiosks and back-office hardware.
Through the provision of ongoing maintenance and product lifecycle management, the outsourced IT supplier ensures that IT hardware and EPoS equipment has minimum downtime – allowing staff to focus on delivering excellent customer service without having to deal with delays caused by malfunctioning or inefficient systems.
As a subsidiary of Avery Weigh-Tronix, Avery IT has more than 200 highly trained service technicians located throughout the British Isles. This widespread coverage enables the company to offer a full IT service solution 24 hours a day, seven days a week.
As well as managing of a range of equipment day to day, Cineworld has benefitted from the in-depth audit and problem resolution services offered by Avery IT. By spending time on-site, the highly trained staff at Avery IT aim to identify problematic sites and recommend solutions – from staff training and simple housekeeping issues, though regular servicing to reduce the risk of failure.
Beirne concluded: “As market leader, we are committed to the needs of our customers. By working with Avery IT, we are able to maximise uptime, manage the lifecycle of our equipment and focus our internal resource on moving the business forward.”
