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For its 7th edition, the Paris E-Commerce trade show has set itself an ambition that reflects its increasing maturity: to become an essential meeting point for European online sellers. For two years it has already been the key online-sales trade fair in Europe, although with mainly French visitors (90% of the 25,000 visitors in 2009).   The aim of this yearÂ’s edition is to establish a truly international event with continent-wide universal attendance and ensure this trend continues throughout all future editions.  

For its 7th edition, the Paris E-Commerce trade show has set itself an ambition that reflects its increasing maturity: to become an essential meeting point for European online sellers. For two years it has already been the key online-sales trade fair in Europe, although with mainly French visitors (90% of the 25,000 visitors in 2009).

 

The aim of this year’s edition is to establish a truly international event with continent-wide universal attendance and ensure this trend continues throughout all future editions.

 

This year, the trade fair has invited 40,000 European online sellers and has opened its stands to 30% of exhibitors from elsewhere in Europe: Swiss and Spanish post offices, affiliation platforms from Sweden (TradeDoubler) and Germany (Zanox, affilinet), Italian e-mailing solutions (ContactLab), British secure payment services (Moneybookers, Royal Bank of Scotland), Dutch electronic catalogues (IceCat) and a German multi-channel platform (Hybris). To see the complete list please visit the show's website.

 

"Thanks to its continuous growth, in the course of a few years, the E-Commerce Paris event has become the leader among European online-retailing trade fairs. This is all the more satisfying since, during the same period, Europe has become the leading online sales area in the world, ahead of the United States and Asia", said Alain Laidet, director of operations at E-Business Events and general manager of the fair. Europeans spent $150 billion (£99.6 billiion) online last year, compared to $130 billion by Americans and $110 billion in Asia.

 

High-profile speaker line-up

 

The organisers said there will be around 500 speakers giving talks in 14 conference rooms, on a wide range of themes relating to e-commerce, including:

- E-commerce technologies for setting up e-commerce sites

- Digital marketing for their promotion

- Logistics for product delivery

The series of conferences had an audience of 18,000 last year, and organisers estimate there should be more than 20,000 this year.

 

"Over the course of 3 days, E-Commerce Paris 2010 will bring together the entire European online trading community, offering a great number of training and information sessions to its visitors. In September, Paris will be the undisputed capital of e-commerce" added Valéry Linyer, managing director of Comexposium (Industry, High-Tech, Security & Construction division), the parent company of E-Business Events.

 

Three leaders in European e-commerce backed this initiative at the press conference launching the trade fair: "We are pleased to have been a partner of the E-Commerce Paris trade show since its inception, and it has now become an essential event for our industry. LeGuide.com group is now based in 14 countries and is no. 2 in the European market. Understanding the different markets is the key to success at European level", explained Corinne Lejbowicz, president of LeGuide.com.

 

"We are delighted to be associated once again with E-Commerce Paris in connection with online-retailing, and to see the growing interest of the public in this ever-innovative sector. We see constant proof that e-commerce in Europe is experiencing strong growth. At Kiala, we are focussing on innovation to develop and meet the needs of each country" added Denis Payre, chairman of fulfilment firm, Kiala.

 

Finally, Jean-Emile REosenblum, co-founder and vice president of the group Pixmania states: "It’s a pleasure for me to chair the E-Commerce Awards ceremony and to extend our collaboration with E-Commerce Paris beyond a basic presence at the trade fair. Europe is very much part of Pixmania’s DNA. Since its creation, we have had a pan-European strategy which has enabled us to be the leader in this market today. What we are now offering is our know-how, our expertise and our audience to companies seeking to develop their e-commerce in Europe".

 

The official programme for the trade fair and conferences, as well as free enrolment, are now available on the show website.

 

E-Commerce Paris 2010 will open its doors on 21 September 2010 at the Parc des Expositions, Porte de Versailles, Paris.