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EuroShop 2011: international trade fair preview

Friday November 26 2010

EuroShop 2011 in Düsseldorf: The Mecca of the Global Retail Industry, with a supporting programme for high-calibre forums, coveted awards and innovative special instore shows  

Interest in the world’s most important trade fair for retail’s investment needs and its partners is as high as ever. Six months to the start of the event approximately 1,350 exhibitors from 46 countries have already registered for EuroShop, The Global Retail Trade Fair held in Düsseldorf from 26 February to 2 March 2011. In the 15 EuroShop exhibition halls over 96,000 square metres of net exhibition space have been rented already. 

Commenting on figures Elke Moebius, EuroShop director at Messe Düsseldorf, said: “The current level of reservations is excellent. This is all the more positive since the situation in global retail is rather tight at the moment. Our talks with exhibitors and retail experts show that the standing of EuroShop as a leading international trade fair for all investment needs in retail is unabated. Many exhibitors deliberately orient their product innovations and portfolios towards the EuroShop dates,” Moebius goes on to say.

Every three years EuroShop sets standards for quality, diversity and internationality. In the coming year it will again be divided up into four independent segments because it is precisely this clear segmentation and coherence despite the enormous diversity of ranges that is so characteristic of EuroShop. 

The EuroConcept area pools exhibits for shop fitting, store furnishings, lighting, flooring, Architecture & Store Design as well as chilling cabinets and refrigeration systems. EuroSales is the name of the segment presenting all facets of visual marketing, sales promotion and POS marketing while the EuroCIS area displays innovative IT and retail security technology. EuroExpo finally caters to exhibition stand construction, design and event management.

Information-rich event opportunities

In addition to this, many special presentations provide creative, innovative and informative inspirations for the retail universe today, tomorrow and further in the future. The EuroShop Designer Village as a platform for architects’ offices and design studios allows visitors to gather ideas for the design of future stores and information on the latest trends in a pooled display. 

At the POPAI Village European and international member companies of POPAI (Point of Purchase Advertising International) are presented jointly to the EuroShop audience to map the complete cross-section of POP marketing.

At 'Eco-Park' EuroShop devotes a dedicated platform to the sustainability theme for the first time now since retailers’ interest is enormous. Especially in the fields of lighting and chilling cabinets substantial costs can be saved through energy-efficient solutions thereby generating a correspondingly positive impact on the CO2 balance. In shop fitting, too, there is growing awareness about ecological responsibility. The choice of materials focuses ever more frequently on natural products taking subsequent re-use or low-pollutant discharge into consideration. 

In addition to the top enterprises in the investment goods sector visitors will also find practitioner-driven forums, high-calibre congresses and coveted awards. The Retail Design Conference of the EHI Retail Institute as a Euro-Concept special event traditionally marks the kick-off here. 

The relevant highlight for EuroCIS will be the presentation of the coveted Retail Technology Awards Europe while for the EuroSales segment the Global POPAI Conference will be held at EuroShop. Furthermore, trade visitors can use and attend free forums for the entire duration of the trade fair: the EuroShop Forum Architecture & Design, the POPAI Forum and the EuroCIS Forum. All congresses and forums are bilingual (German/English).

In 2008 EuroShop boasted 1,895 exhibitors from 48 countries on more than 100,000 m² net exhibition space. Almost 105,000 trade visitors from all five continents travelled to the Rhine.

EuroShop 2011 is open to trade visitors daily from 10.00 am to 6.00 pm from Saturday, 26 February 2011, to Wednesday, 2 March 2011. One-day tickets cost EUR 50 (EUR 35 + postage when purchased online beforehand), two-day tickets cost EUR 70 (EUR 55 for online sales) and tickets for the entire event cost EUR 125 (EUR 110 purchased online). Students and trainees pay EUR 15. Tickets include free use of public transport to and from EuroShop within the networks of the VRR transport authority (Verkehrsverbund-Rhein-Ruhr) and the VRS transport authority (Verkehrsverbund-Rhein-Sieg).

Tagged as: EuroShop | EuroCIS | trade fair | event | exhibition | store | design | marketing | energy | feta | awards | EHI Retail Institute