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eCommerce Expo 2011

Wednesday September 28 2011

Hardly a week goes by without the industry discussing whether the future is social, with Facebook set to be leading the way. With more than 750 million active users, Facebook said its population exceeds that of the European Union, making its Facebook platform increasingly attractive as an enterprising marketplace.  

Hardly a week goes by without the industry discussing whether the future is social, with Facebook set to be leading the way. With more than 750 million active users, Facebook said its population exceeds that of the European Union, making its Facebook platform increasingly attractive as an enterprising marketplace.

 

With the recent launch of Facebook for Business, this agenda-setting outlet is positioning so called 'F-commerce' as a player in the online retail market. With an exclusive keynote on the ‘Social Design, Social Commerce’, the session at eCommerce Expo will give businesses an in-depth consideration of the tools and techniques needed to capitalise on Facebook’s success and propel their brand into the digital age.

 

And that’s not the only content at eCommerce Expo that will be driving the industry forward. Following the exciting launch of Google Wallet on Wednesday 21 September, Nic Cumisky, senior industry manager from Google Mobile, will be giving a must-attend keynote, alongside others including PayPal and eBay. Plus, the show will host product launches from leading ecommerce service providers including; Commidea, part of the Point Group and UK managed service payment provider, who will be launching Vanguard, its new tailored e-commerce payment solution; PeopleVox, launching its warehouse systems technology; and Magento, launching its full e-commerce system, Enterprise 1.11.

 

Over the past 11 years Britons have spent an estimated £300 billion shopping on the internet and this trend looks set to continue, making an effective ecommerce strategy integral to any retail business’ success. With 12 keynotes, 50+ conference sessions and over 100 exhibitors educating attendees on business in the digital age, eCommerce Expo, the UK e-commerce event, has seen its reach widen to the general business community. In this constantly evolving climate, businesses who fail to keep up, those that don’t become social, mobile and truly digital see their brand get left behind.