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Old school’s out: Smart multichannel solutions for smart consumers

Sunday October 9 2011

Chris Howell, IT Director for customer systems at Dixons will be Fieldworks Conncetions' keynote speaker for the evening.   Howell will provide insight on how retailers need to differentiate their customer offer across multiple channels if they are to be successful in building business. With Dixons recently posting a 12% increase on multichannel internet sales, he will also provide insight on the strategy that has made this growth possible.

Chris Howell, IT Director for customer systems at Dixons will be Fieldworks Conncetions' keynote speaker for the evening.

 

Howell will provide insight on how retailers need to differentiate their customer offer across multiple channels if they are to be successful in building business. With Dixons recently posting a 12% increase on multichannel internet sales, he will also provide insight on the strategy that has made this growth possible.