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The ConnectedStore

Thursday January 26 2012

What is the role of the store in a multichannel world?   That is the question Vodat International, a leading communications solutions provider to the retail industry, is looking to answer at an evening event in London on Thursday 23 February 201, which will demonstrate the concept of The ConnectedStore.  

What is the role of the store in a multichannel world?

 

That is the question Vodat International, a leading communications solutions provider to the retail industry, is looking to answer at an evening event in London on Thursday 23 February 201, which will demonstrate the concept of The ConnectedStore.

 

Guest speakers Richard Blunt, Director of IT at Jaeger and Patrick Walker, Head of IT at Beaverbrooks, will discuss The ConnectedStore and how retailers can better connect with customers in 2012. Attendees will learn how these retailers are adopting unified communications to reach customers who now operate across multiple channels.

 

The event also complements a recent market report explaining how smart retailers are getting behind the concept of the connected store, so they can communicate more effectively with their customers at every stage of the shopping journey. The report contributes to the debate on the future of the store and its role in a multichannel world.

 

Mike Bielinski, Vodat International chief executive, stated: “Our customers are at the forefront of the adoption of multichannel retailing. They understand that the store must work harder to attract and delight a customer whose shopping journey often starts and indeed ends on line. Part of the solution is to have communications networks that enable connection to every other channel and device used by both staff and customers.”

 

The report details how retailers such as Jaeger, EAST and Beaverbrooks are adopting unified communications to reach customers who now operate across multiple channels.

 

Attendees can register for the event at www.theconnectedstore.co.uk.