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IDC Retail Insights E-commerce Conference

Tuesday April 3 2012

With the changing dynamics of online retail, accessibility, fully integrated user experience and ease of use are becoming a necessity. 2012 has seen a dramatic leap forward in technology innovation that can now offer the tools to make this a reality. But do retailers have the information they need to make the right investment decisions?  

With the changing dynamics of online retail, accessibility, fully integrated user experience and ease of use are becoming a necessity. 2012 has seen a dramatic leap forward in technology innovation that can now offer the tools to make this a reality. But do retailers have the information they need to make the right investment decisions?

 

Organisations can improve the online conversion rates, increase shopping basket value, time spent onsite and return visits and enhance customer engagement using new disruptive technologies. At the same time, e-commerce is being used as a stepping stone to internationalisation.

 

This conference will provide a platform for networking with industry thought leaders and peers and guidance on how to make the right strategic decisions for online retail businesses. During the conference, IDC analysts and retail e-commerce professionals will examine how:

 

  • Retailers are embracing mobile to create a seamless shopping experience as it becomes a link between instore and online sales channel
  • The role of social media is changing with intelligence now being gathered and used throughout customer care, procurement planning and marketing
  • To improve delivery speed and efficiency impacting customer expectations of last mile delivery, along with an analysis of solutions available

The conference is free to attend for retailers.