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Fairway Furniture to revamp e-commerce site

Fairway Furniture to revamp e-commerce site
Tuesday March 26 2013

South west retailer appoints new agency Metakinetic to implement new e-commerce solution for improved ease of use and customer service

UK independent home furnishing retailer, Fairway Furniture, has appointed e-commerce agency Metakinetic to redesign and redevelop its e-commerce website. 

With branches located throughout Devon and Cornwall, Fairway Furniture has been trading for 157 years. It prides itself on offering a variety of products, both brand name and their own exclusive designs, backed by reliable, friendly and informed customer service.

Winning new approach

Berkshire-based full service agency Metakinetic was appointed following a competitive pitch process. The agency reported that its e-commerce knowledge, technical capability and tailored approach to its customers were deciding factors for Fairway Furniture’s management team.

The project, which will be split into two key phases, will see phase one focusing on moving Fairway Furniture from its current e-commerce agency to Metakinetic’s e-commerce platform, MetaCommerce, creating a fresh new look and feel. This will also enable Fairway Furniture to more easily update its website and provide a more stable foundation for future development in line with the specific needs of the company. Phase two will immediately follow the initial launch and involve in-depth integration with the retailer’s current back-office solution. 

Good fit for business

Peter Harding, the sixth generation Harding to take the Fairway Furniture helm, commented: “Metakinetic are a company that we feel has a very good fit to our business. They understand the needs of a retailer in our market sector, have a dedicated team to deliver our requirements and in MetaCommerce a platform that is robust, constantly developing and fully featured. We are confident that working together we can grow our online presence rapidly to provide both our online and offline customers a web experience to rival the very best. ”

The retailer is specifically looking at a number of features essential in achieving its goal to compete directly and successfully with the country’s largest home furnishing retailers. These include: a user friendly and time-efficient administration system to allow quick and easy updates to the site and products; flexibility to develop additional features and functionality as required; intuitive navigation and product discovery; ability for the site to manage large number of product variables; and a deep integration with its current back-office solution, while also working closely with its new e-commerce agency.

Metakinetic also works with retail clients that include River Island, Hingstons, Specialized, 118 Golf and Andertons Music Group. 

Tagged as: Fairway Furniture | e-commerce | south west | website | Metakinetic | agency | back office | integration