Lulu Guinness adopts international systems
Fashion accessories brand selects new EPoS and retail management software to support international expansion and growth
Lulu Guinness, famous for its quintessentially British designer handbags and accessories, has selected electronic point-of-sale (EPoS) and retail management systems from Futura to drive further performance across its retail network including stores in London, New York and its growing international online business.
Strong web integration combined with multi-language and multi-currency support were important factors for Lulu Guinness, alongside real-time centralised stock management and data capture to track and understand its customers.
Understanding customer demands
In addition to core functionality, the company will also be rolling out Futura’s integrated e-gift card solution and Futura will also be providing links to its Sage accounting and existing warehouse management system. It has also adopted a reporting tool, Futura4Analysis, to add in-depth business intelligence (BI) and simplify analysis and reporting to improve customer analytics.
“With a developing online and international store network, plus sales through leading worldwide departmental and speciality stores, the move to Futura will provide better access to real-time data and help to strengthen merchandise planning and inventory control,” commented Paul Spinks, chief operating officer for Lulu Guinness.
Personalisation as key enabler
“Futura’s strength in fashion retailing and strong web integration make it a perfect match for us. Improved customer analysis, personalised promotions and Futura’s e-gift card solution will enhance the shopping experience at Lulu Guinness.”
The provider said it is currently assisting Lulu Guinness with a roll out across all ten shops, including flagship stores on London’s Ellis Street, Burlington Arcade, Royal Exchange (pictured) and in Manhattan.