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Retail Technology, Retail technology News

Little Emperors outsources luxury lifestyle members card

Friday February 26 2010

Luxury card design and hosting offers privileged rates for exclusive lifestyle and travel brands cites secure website as pivotal to success

Luxury card design and hosting offers privileged rates for exclusive lifestyle and travel brands cites secure website as pivotal to success

Appnova Web, a boutique management and technology consultancy, has designed and developed the new website for the newly launched Little Emperors and Co, an invitation only luxury lifestyle privilege card, designed to offer reduced rates and perks for members across all areas of life.

 

Appnova developed the site using a combination of Flash and HTML technology. Its team also designed the branding and exclusive look and feel of the site using the exclusive service’s gold and black colours to create a luxury portfolio catalogue of products and services.

 

The service includes specially designed icons for each portfolio area, representing over 1,000 partner offerings – travel, retail (clothing, jewellery, household), lifestyle (health, leisure and sporting clubs) and dining. A secure login was also required on the site to provide access for members only.

 

Full functionality underpins brand

 

In addition, the consultancy built customer relationship marketing functionality into the site so that customers can be emailed with promotions according to their preferences and buying habits.

 

“Appnova Web was recommended to us by one of our investors who had previously worked with the team,” said Elizabeth Sieff, co-founder and director of Little Emperors Co. “They understood immediately the look of the website that we wanted to achieve. Our privilege card is for an exclusive, high-end, luxury market. The high-quality, seductive feel, yet very clean, simplistic nature of the website was exactly what we were looking for.

 

“Appnova Web has designed it to be very easy to manage, so that now we can upload new images and information on new partner offerings very easily. The site has been hugely successful and is our all-important business card and shop window.”