T.M.Lewin signs up for cashback
By Retail Technology | Thursday August 8 2013
High Street clothing retailer becomes the latest brand to sign up to fast growing UK instore cashback programme
T.M.Lewin has become the latest brand to join the likes of O2, The Works and Scribbler in partnering up with a new mobile voucher platform.
The retailer is running two promotions with the new Snap & Save facility from TopCashBack.co.uk. Consumers can earn 10% on any purchase over £120, or 8% cashback plus a free silk tie if their receipts were submitted through the platform up to 4 August.
Delivering incremental retail sales
Since its launch five months ago, TopCashback.co.uk said a quarter of a million receipts have been submitted by users in exchange for cashback, driving incremental sales instore for fast-moving consumer goods (FMCG) brands and retail shops.
Consumer insight coupled with the volume of processed receipts are the key elements that have attracted brands such as T.M.Lewin to partner up with the new mobile proposition. In addition to how many sales a voucher has driven, retailers can access information on a consumer’s total spend plus a breakdown of any additional items purchased.
Gaining greater customer insight
Demographics of those who redeem vouchers via the mobile platform are also available, enabling brands to gain a better understanding of their customer base. Retailers have access to gender, age and location details of people buying their promotional products as well as their online spending habits.
The facility can also tell merchants the percentage of coupons that were redeemed on an iPhone, Android and online, enabling them to understand which devices are most valuable to target and run promotions with.
While T.M.Lewin did not offer comment Natasha-Rachel Smith, head of communications for TopCashBack, stated: “Snap & Save processes the largest volume of mobile voucher receipts, making its consumer insight data the most comprehensive in its sector."
She also said the scheme offered advantages by printable vouchers, include fewer middlemen and faster processing speeds, as well the ability to drive footfall instore and offline sales and re-energise the High Street.
