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China e-retail giant speeds performance

China e-retail giant speeds performance
Wednesday October 23 2013

Virtual storage layer accelerates mission-critical Microsoft SQL Server database server performance of Far Eastern online shopping leader JD.com

JD.com, the largest independent business-to-consumer (B2C) online shopping website in China, is using Fusion ioMemory to accelerate server performance. 

Using Fusion‐io acceleration for its Microsoft SQL Server databases, JD.com was able to improve database query response times by a factor of nine compared to its previous disk‐based system, which enables a smooth and stable performance during even the busiest sales promotions.

Managing traffic volumes more efficiently
 
JD.com boasts over 51 million registered users that make an average of 500,000 purchases daily, providing the company with a significant portion of the nation’s online shopping market share. Formerly named 360Buy, JD.com experiences an average of 10 million visitors viewing more than 100 million webpages a day.

“Migrating our SQL Server databases to ioMemory removed the disk bottleneck, and the whole system is now more stable and nimble,” stated a n unnamed JD.com spokesperson. “Before Fusion‐io, we knew to expect performance issues when holding a big promotion. With Fusion‐io, we recently supported several of the biggest promotions in JD.com history with no issues."

In addition to speeding up the website experience to support customer sales, upgrading existing servers with Fusion ioMemory enabled the e‐commerce leader to improve efficiency and consolidate its IT infrastructure. Adding ioMemory to servers helped JD.com reduce its hardware footprint, which in turn delivered more return on investment from savings on software licences, storage area network (SAN) upgrades, maintenance, floor space, power and cooling.

Tagged as: JD.com | B2C | China | e-commerce | web | server | database | performance | Microsoft SQL Server | Fusion ioMemory