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Burberry takes London Fashion Week 3D in global broadcast

Sunday February 28 2010

Fashion house is first to broadcast collection live in a simultaneous global 3D broadcast

Fashion house is first to broadcast collection live in a simultaneous global 3D broadcast

 

Burberry showed its Burberry Prorsum Autumn/Winter 2010 womenswear collection at London Fashion Week this week.

 

The show, which took place at the Chelsea College of Art and Design in London, was attended by over 1,000 distinguished guests.

 

World-first access advances brand awareness

 

But, in a first for any company, Burberry also broadcast its show in 3D to screening rooms custom designed by Christopher Bailey at five simultaneous private events around the world in Paris, New York, Dubai, Tokyo and Los Angeles live from London.

 

Viewers anywhere in the world were also able to watch the show live online in 2D at http://live.burberry.com, as well as at over 70 global online news, blog, and fashion websites including Sky News, CNN, The Times, and Gulf News News, enabling over 100 million viewers to see the latest Burberry womenswear collection. Viewers of the 2D live stream were able to comment on the show in real time using their Facebook and Twitter accounts.

 

Exclusive Burberry entertainment from backstage and the red carpet in London was also streamed in 2D and 3D, hosted by BBC Radio One presenter, Greg James.