Halfords standardises product information
Tuesday March 4 2014
New data integration software development will speed up the introduction and management of product information for automotive and cycling retailer
Halfords Group has announced it is standardising its product information management (PIM) processes by taking on specialist data integration software from Informatica.
The multichannel UK retailer will use Informatica PIM software to create a single, authoritative version of product data for its High Street and e-commerce operations. By on-boarding trusted supplier data more quickly across all channels and extending its product range, Halfords will be better positioned to grow revenues and increase customer satisfaction.
“Complete and accurate product information is essential for our customers -- either online or in the store,” said Chris Hall, head of quality assurance at Halfords Group.
“By using Informatica PIM, Halfords plans to eliminate the complexities of data from different sources and publication channels. By creating a single repository for all product data, we can give our customers the data they require to make an informed choice about their purchase and improve their shopping experience.”
Streamlining manual process
Reliance on a complex, manual process for loading product information onto the website is cumbersome and potentially delays the introduction of new products and features. The Informatica system will play a critical role in enabling Halfords to realise its digital ambition to extend its range online and support purchases with relevant and compelling information.
Halfords can now automate the on-boarding of supplier data to support the expansion of its digital product portfolio. The company recently expanded the 10,000 product stock-keeping units (SKUs) sold in its physical stores to 16,000 items marketed online.
The announcement said Halfords has some very robust selection criteria in selecting its PIM investment. The company was looking for 'out-of-the-box' functionality, ease of use and low implementation and maintenance costs.
In the next phase of development, Halfords is reportedly considering the adoption of a supplier portal, so that suppliers can add their product information directly into a portal. Once checked automatically for quality and consistency by Informatica PIM, their product information can be published more quickly.
Tagged as: Halfords | automotive | store | e-commerce | product | data | information | supplier | PIM | integration | SKU | maintenance | Informatica