Kipling moves its brand activities to the cloud
Thursday June 12 2014
Bag retailer Kipling deploys cloud collaboration technology to support expansion
Kipling, best known for its bags and monkey mascot, has deployed a cloud-based enterprise collaboration solution to boost its revenues and support its growth objectives.
Kipling was founded in 1987 and sells bags in over 60 countries worldwide. Since 2004, Kipling has been part of VF Corporation, the world's largest apparel company with $11 billion in annual revenues, 30 brands and 57,000 associates.
The company signed a multi-year agreement with collaboration platform provider Concrete to modernise its business processes and move its brand-based activities to the cloud.
The new collaboration platform is expected to help Kipling meet its growth objectives and improve global communications with markets and distributors.
More effective collaboration
It is also changing the way the company works internally and externally, with the aim of improving its operations through more effective collaboration.
“Having used manual, complex processes on a global level, this project was a big step for us,” said Gwenda van Vliet, global marketing director at Kipling. “We have noticed a dramatic difference in our teams’ day-to-day working practices, with streamlined communication and everyday tasks taking far less time and with fewer errors. There is one point of truth now for every step of our brand control process.”
In April this year, Marks and Spencer (M&S) announced it would be extending the licensing of its Concrete enterprise collaboration platform across its international store estate in order to support its international expansion plans.