Leroy Merlin boosts omnichannel with DOM
Thursday July 3 2014
Leading retailer Leroy Merlin supports growth Southern Europe with Distributed Order Management (DOM)
French-founded home improvement retailer Leroy Merlin is rolling out a Distributed Order Management (DOM) solution to boost its omnichannel operations and support the company’s continued growth in Spain, Italy and Portugal.
Leroy Merlin is working with Manhattan Associates on the deployment of this DOM solution, having previously completed successful Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions at sites in France and Italy.
DOM key to omnichannel
“With the tremendous growth we’ve seen recently in our ecommerce and overall trading activity - and given the business transformation programme we’re currently undertaking - the selection of a market-leading Order Management System had become a prerequisite for us to execute on our omnichannel strategy,” commented Luis Herrero, IT organisation and supply chain director at Leroy Merlin Spain. “This DOM solution will give us network-wide visibility of inventory which will help us guarantee product availability for our customers. This in turn will drive sales, loyalty and profitability.”
The DOM solution will provide Leroy Merlin with a flexible order fulfilment capability. It will enable new processes across its Spanish, Portuguese and Italian operations including ‘buy online’, ‘pick-up in store’ and ‘buy online or in store’, ‘ship from store, warehouse or supplier’.
Simplifying customer retail experience
It will also provide real-time, network-wide, visibility of inventory to help avoid missed sales opportunities and optimise store and warehouse fulfilment processes to meet its available-to-promise (ATP) delivery commitments.
Eric Dewitte, supply chain director at Leroy Merlin Italy, added, “This DOM solution will allow us to unify our sales channels and make the retail experience for our customers as simple as possible.”
The retailer highlighted the benefits that it considered during the selection process, including the promise of being able to optimally select shipping locations, easily change orders, provide a range of fulfilment services so customers can choose the one that is most convenient to them, anticipate out-of-stock and potential delivery problems before they occur and increase overall sales and profitability.